3 campaigns for Nov 1 — Nov 3
Campaigns | Spend | Clicks | CTR | CPC | Conversations | Cost per conversation |
|---|---|---|---|---|---|---|
| $693 | 473 | 1.52% | $1.47 | 47 | $14.74 | |
| $257 | 71 | 0.88% | $3.62 | 6 | $42.83 | |
| $223 | 115 | 1.18% | $1.94 | 12 | $18.58 | |
Total | $1,173 | 659 | 1.35% | $1.78 | 65 | $18.05 |
Facebook · last 7 days (Oct 21 — Nov 3) vs the previous 7 · result — conversation
CTR −40% · cost per conversation +189% · CPM +23% · frequency +34% · 163% pricier than average
CTR −12% · cost per conversation +32%
Cost per conversation is 37% below the platform average
Only creatives with impressions yesterday or today. The scales are each creative's cost per conversation, CTR, CPM and frequency over the last 7 days on a shared axis: the green end is better, the red end is worse, the line is the Facebook average. State — the last 7 days vs the previous 7 by cost per result, CTR, CPM and frequency (for a creative younger than two weeks — the second half of its impressions vs the first); “Best” — cost per conversation at least 25% below the average with normal CTR and frequency; “Picking up” — CTR up by 10%+ and the result 15%+ cheaper. A hint, not a verdict — the decision is yours.