Only creatives with impressions yesterday or today. The scales are each creative's cost per conversation, CTR, CPM and frequency over the last 7 days on a shared axis: the green end is better, the red end is worse, the line is the Facebook average. State — the last 7 days vs the previous 7 by cost per result, CTR, CPM and frequency (for a creative younger than two weeks — the second half of its impressions vs the first); “Best” — cost per conversation at least 25% below the average with normal CTR and frequency; “Picking up” — CTR up by 10%+ and the result 15%+ cheaper. A hint, not a verdict — the decision is yours.