Reels: the designer answers

5 days · Oct 30 — today

SteadyNo sharp changes since launch

What to do: Steady, at the level of its previous week. Leave it as is.

Now

Last 7 days (Oct 28 — Nov 3) · percentages vs the previous 7 days · next to it — how it compares with the Facebook average

Spend

$321

—

Conversations

20

—

CTR

1.73%

—32% above the Facebook average (1.31%)

CPM

$20.33

—16% below the Facebook average ($24.29)

Cost per conversation

$16.05

—12% below the Facebook average ($18.20)

Frequency

1.1

—18% below the Facebook average (1.3)

Since launch, by day

5 days · Oct 30 — today · amounts in the display currency

Spend

$321

by day

Impressions

15,787

by day

CTR

1.73%

by day

CPM

$20.33

by day

Conversations

20

by day

Cost per conversation

$16.05

by day

State and “now” — the last 7 days vs the previous 7 (as in the “Creatives” list); averages — all Facebook ads over the same 7 days. Charts — by day from the ad’s first day of statistics in Grazer.