Stories: cabinet fronts −30%

90 days · Aug 6 — today· Grazer has data from this day

At riskCTR −12% · cost per conversation +32%

What to do: Keep an eye on it: if the decline continues for another week, replace it. Nothing to change yet.

Now

Last 7 days (Oct 28 — Nov 3) · percentages vs the previous 7 days · next to it — how it compares with the Facebook average

Spend

$560

-11.7%

Conversations

28

-33.3%

CTR

1.18%

-11.7%10% below the Facebook average (1.31%)

CPM

$23.06

+9.9%5% below the Facebook average ($24.29)

Cost per conversation

$20

+32.5%10% above the Facebook average ($18.20)

Frequency

1.4

+13%on par with the Facebook average (1.3)

Since launch, by day

90 days · Aug 6 — today · amounts in the display currency · no data in Grazer before that

Spend

$7,253

by day

Impressions

338,718

by day

CTR

1.28%

by day

CPM

$21.41

by day

Conversations

436

by day

Cost per conversation

$16.64

by day

State and “now” — the last 7 days vs the previous 7 (as in the “Creatives” list); averages — all Facebook ads over the same 7 days. Charts — by day from the ad’s first day of statistics in Grazer.